"There's no question that we want to have a marketing boost right now; it's important to us," said Lt. Gen. Robert L. Van Antwerp...
And Gen. Bobby is referring to that nasty hindrance to consumer confidence (the identity being consumed, is though not unlike a beer commercial far more time consuming among other factors), that darned war.
And this new Army slogan...Army Strong, wow gosh that makes this whole thing seem so, well, righteous! And a marketing campaign for war, I mean thats unprecedented...umm, right?
Van Antwerp acknowledged that negative news from Iraq "is a factor" that can inhibit young people from joining the Army...hmmm I guess they just arent patriotic enough. How about recruiting being worked into public schools? You have to pass a recruiting course before you get to take any extra-curriculars?
But all this blood and doom and atrocity-based-mirth-making is fish in the barrel, the real crux of the real evil here is who the army has hired to helm the "correction of our perception" that the war is fucking disgusting and evil, because the problem they face is an "ethereal" one that goes beyond money and erm status (?). These masters of the mind, these mystery busters are the GENIUSES at the not all creepily named McCann Worldgroup. $200 Million Dollars to come up with "ARMY STRONG", and thats been the cheapest part of the war so far.
Ive spent the better part of the day reading the McCann Worldgroup website, and Im utterly speechless. I beg you to take a few minutes out of your day to read what the masters of the establishment, the dealers at the floating crap game that our country has become have to say about selling YOU your lifestyle and opinions, and Id give them special credit for marketing death as an attractive possiblity to an 18 year old, but Budwesier, Coors etc have them all beat by several decades.
Heres a link to McCann http://www.mccann.com/
and heres a link in the opposite direction (hint, its the direction not going up its own arse)
http://www.objector.org/
41 comments:
it's weird that you have a post on this because i read a very long newspaper article about this very same thing during my lunch today.
here's an awesome review/description of the ad created by McCann; printed in Chicago Sun-Times. Better staple yr selves down, sweeties! you might just be signing the dotted line, harr harr harr (and the author even grades it at the end!!!):
Let's not mince words: This piece of exquisitely edited video, which might ultimately be cut to create one or more TV spots, packs one hell of an emotional wallop. And that's just what you would hope and expect to accompany a campaign that will carry the new tag line "Army Strong." The tag and advertising theme replaces the less forceful "Army of One" that had been used throughout the years Burnett handled the account.
At the core of this first video is a magical musical anthem composed by Mark Isham that sends chills up and down the spine. Orchestrated to the hilt and unflinchingly melodic, the music sets the emotional stage for what is visually communicated in an equally powerful way.
The video initially plays off the Webster dictionary definition of "strength," conveyed in a series of on-screen copy lines interspersed with a steady stream of images of soldiers in action and in repose. But the copy quickly suggests that, with all due respect to Webster, the Army personifies a different kind of strength, which the copy movingly spell out.
Among other things, we are told of the Army's strength to build and the strength to tear down, the strength to obey and the strength to command -- all while we view intensely resonant Army imagery and hear the anthem soar to ever more stirring heights.
As the music reaches its thrilling conclusion, the copy hits a high point as well, reminding viewers there is nothing stronger on Earth than the U.S. Army, because there is nothing stronger than a U.S. Army soldier.
To be fair, it must be noted Burnett, over the course of its history with the account, produced several commercials that, in their way, carried a similar emotional impact. But in "Army Strong" McCann looks to be ratcheting it up more than a few notches.
And that might be just want is needed to rouse ever larger numbers of patriotic young men and women who want to serve their country.
Lew's view: A
Bravo! Bravo! Good show, chaps!
If there's nothing stronger than a US soldier, how come they keep on dying so easy?
Seriously Earl! and in the most assinine circumstances. How many times do you hear about a number of US jackasses dying because of random helicopter accidents!? Limp bizcuit must be blaring to hard in the background to hear the warning signs in time..
Really, What are these kids being taught??? If you listen closely--you realize that an ugly percentage of troop deaths occur as a result of idiotic fuck ups. Both cops and soldiers should be put through the fucking ringer during their "training/education" and both trades seem easier to attain than fry flippers.
The process of weeding out...jerkoffs watching tv...hard-on for destroying other people's homes...karma's a bitch...Thank You McCann...enjoy the landmines dipshits
I just had some cottage cheese and pineapples. it was delicious!
I just had some ravioli, french fries, and a York peppermint patty. It was subpar.
oo that just sounds like a bad combinatioon
Well...they weren't one right after the other. There was at least ten minutes between cuisines.
Boy oh boy...
God, today is so boring. Dull dull dull.
has nayone ever seen mo better blues and if so is it good?
its not bad, but nort particularly incredibe...its like a glossier, more expensive, more muted, more introspective Shes Gotta Have It, except more obtuse. Sort of.
I think you should check out the marvelously fucked She Hate Me. if you havent already of course
How bout this weather huh? Snow in October now Ive seen everything!
Plane crashes into abuilding in New York? Seen it.
Only two deaths? The building didnt crumble to the ground?
Bo-Ring. Yawn.
Oooh, before I forget...wasnt South Park last night a scream? Good work, men.
and tonight is the Evens...no opening act...8-9. severe as a fever.
!
I'm so excited for the snow that I can't work. I better be getting a snowman outta this shit.
Are you guys seeing the Evens tomorrow night, too?
I wish I had cable, I really miss South Park. And the Daily Show. And Adult Swim. And Turner Classic Movies...
I for one am seeing the Evens both nights. As is Tim. Liz iz only going tomorrow.
And dont feel too bad about cable, adult swim has been decimated to point where its unrecognizable. And obviously, it sucks.
rich--are you coming out here after work or going home first?
i probably won't be coming to the chicago land area tommorow because well i'm fucking broke. and having a severe case of being anti-social.
thats too bad jackie, but we understand...lord knows liz and i can get anti social
file this under HUH?
the following was said by mike fuckin love in 1969, Im totally baffled and confused
"What we really want to be able to do is beat the Establishment at their own game. We want to have the kind of organisation that can create, produce and distribute its own product in order to avoid any kind of interference from outside interests of the kind that the Stones suffered from with their album sleeve, and nearly every group has suffered from in terms of censorship imposed by the companies who market their goods.
We believe that if you give the public something which is artistically valid, in which you believe yourself, then you will get it back in kind.
In other words you get back what you put in and that is really the only principle worth working towards – no matter what the cost."
it would be fun to come but i don't think i want to go to a show.
i'm thinking i might not go to the show tomorrow. i have things around here and for school that i must get done, plus, i'm sure there's someone out there who can't go and would appreciate the ticket more. i haven't e-mailed them about it yet. i just wanted to hear rich whine about it first.
Hey, those Beach Boys had five seconds or so of grooviness in their day. This musta been said at that time.
i think sprint is threatning to shut my phone off for awhile. why can't we all just have free phone service? and health care? and etc.
so hon, do you have a problem with me not going to the show tomorrow? if you do, then you have to tell me. call my cell phone, the number to which i will e-mail you in a second.
Deanna, I mean Carl had his grooviness, Dennis yes of course, Brian obviously, hell I'll even give Al Jardine some credit, but MIKE FUCKIN LOVE???
Maybe they rubbed off on him a bit.
PSA for the Day--if you're ever in the frozen foods section of Dominick's, and you find yourself being tempted by the Organics cheese enchiladas...don't do it. Your colon will break out the heavy artilery if you don't resist.
'with a fuzzy manifesto/ you can sell a lotta pesto'
yes, the stooges are indeed bad.
iggys hot dog is bigger and longer than ever
so i'm totally moving back home for awhile, and i'm excited? isn't that strange? since i will be moving to green bay. but then, i can save money and move somewhere cool.... like chicago!
Yay for Jackie! I'm glad you've figured out what you'll be doing, at least for the short term.
I'm seriously considering finding a cheap, tiny apartment once I feel comfortable with the idea of selling a bunch of stuff and finding someone to sublease my apartment. Having so much space available really promotes my squalor. Any suggestions of neighborhoods for this? Tim, you're an expert on this stuff.
I'm also considering leaving Matt for this apple I'm eating.
So what's wrong with running indie like a business? Everybody wants musicians to succeed, and pay their own rent, and sell t-shirts to all the fans they can find. We want our bands to grow. This is the goldfish model, where you can drop the fish in a bigger pond, and watch it grow, and bloat, and get bigger, and uglier, until it can't even turn around to see its own tail anymore. But it's still a goldfish.
And that may be the only model left. If rules were a luxury that came into play once indie rock had something to fight over, the absence of rules-- and the absence of fights-- suggests that indie rock has hit a new phase: exhaustion. If nobody picks fights at panels like this one, you have to wonder if that's because the stakes and the ideas don't inspire much argument. And if nobody's criticizing TV on the Radio for signing to a major, or criticizing Kill Rock Stars' Slim Moon for taking a job with a division of Warner, then maybe it's not clear what the indie scene offered instead.
But there is a bright side. Even as the air leaks out of the 90s-style indie scene, we're seeing a new, thriving-- maybe exploding-- DIY scene. Frequently at the Summit, people talked about the rise of podcasts, blogs, MySpace, and YouTube. The "artists" using these tools run the gamut from amateurs, to closet geniuses, to kids who want to mark up the web like a men's room wall. And they're in the opposite bind from those 15-year-old punk kids Toomey reminisced about: They can unleash their work on the world, but they don't have a scene, or a community, or a direction. They're the next generation of underground media-- and maybe they can give us greying indies the shot in the arm we need.
Um...wasn't indie DIY in the first place? WTF?
You know...har har har
last night we saw Ian and how else can I put it but all the pitchfork and whomever else's nonsense and navel gazing is all put into hsrap relief when faced with ART & CONTENT. What a waste of life to sit on the web philosophizing about the significane of youtube or whatever the fuck else. its all meaningless. What matters is the work. What matters is the action. I read shit like what you posted and that other thing we've recently referenced (whats wrong with licensing), it makes me feel sad that someone ios wasting their life that much.
How uncreative and uninspired do you have to be to go on and on like a unemployed librarian on the web trying to capture the zeitgeist and attach metaphorical importance to a fucking website. Yawn. These people should just go and do something with their lives, the more you complain about lack of a "scene" the less a chance a "scene" will ever emerge. Did D Boon, Greg Ginn, or Ian himself sit around worrying what Apple computers might mean to punk ethics. Nope, they did their work.
In the past two weeks Ive shook hands with and looked into the eyes of both Calvin and Ian. And you know what I saw? Artists. Conscious human beings. People who create Action through Expression. Sincerity. Alot of sincerity. Not navel gazing and complaining. Not fussy fidgety self involved crap. And one other thing...does there need to be a "scene" anyway? Doesnt that lead to groupthink, uniforms and mob mentality? Its always these same cunts who are the most scared of the individual. And the individual who creates action. NOT A BUCH OF FUCKING REACTIONS. GO STROKE YOUR BEARD.
So yeah...arent you glad you are above such things? and I say you cuz i honestly believe everyon ehere is.
Man, I'm so excited for tonight.
hey rich, do you have the track listing for the cd i made you? could you e-mail it to me again?
Lookie.
pinch on zeh nose
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